Hi, I'm Armelle!

Fashion can be sustainable and stylish, I promise! I know because I love to look elegant, but I also want to stick to my values. Compromise is not an option, and guess what? I'm sharing with you how to stay true to your values while still being stylish and elegant. You just need to know what to look for. So here to a beautiful and stylish sustainable wardrobe!

Start Your Journey!


About me

I’m an Ethical Personal Stylist & Sustainability Coach for women with ethical values, who want to live a better, fulfilled life, and reach their goals, while looking good in clothes that reflect them and their values. They want to live an intentional, conscious and purpose-driven lifestyle, while being the proud owner of a killer wardrobe. I help them achieve their ethical and sustainable goals, and guide them through the very steps to creating a wardrobe they’ll love (guilt-free!).
More About Me


From The Blog

  • Ultimate Sustainable Exercise Routine: How to Build Your Own

    I don’t know about you, but I often struggle to find the motivation to train in the morning – and no, I don’t feel any more motivated in the evening.

    But if there’s one thing that makes me a bit more excited about exercise, it’s the idea of making it sustainable and kinder to the planet. I’m sharing my best eco-friendly fitness tips with you!

  • Why is Fabric Softener Bad for the Environment (+ Best Natural Alternatives)?

    As far as I remember, I’ve always seen my mum use two big bottles when washing clothes. I had no clue about the environmental impact of fabric softener.

    So today, we’ll have a look at a few questions about fabric softener. Why is fabric softener bad for the environment, why it’s not ideal for you, and what are some alternatives to fabric softeners that are kind to the planet.

  • Why you Need a Personal Stylist: 13 Benefits you Didn’t Know

    There are obvious reasons to want a personal stylist – making sure you always look good – of course, but it’s often much deeper than that. There is an undeniable correlation between your self-confidence, the stress in your life, and even how much money you save!

    So the question we’re answering today is quite simple: why do you need a personal stylist. Here are 13 reasons and benefits of a personal stylist.

  • 18 Indoor Dates Ideas You’ll Love that are Kind to the Planet

    Some of us are not too keen on “going out” in general, no matter what’s happening in the rest of the world – yup, that’s me, I’m “some of us”….