Hi, I'm Armelle!

Fashion can be sustainable and stylish, I promise! I know because I love to look elegant, but I also want to stick to my values. Compromise is not an option, and guess what? I'm sharing with you how to stay true to your values while still being stylish and elegant. You just need to know what to look for. So here to a beautiful and stylish sustainable wardrobe!

Start Your Journey!


About me

I’m an Ethical Personal Stylist & Sustainability Coach for women with ethical values, who want to live a better, fulfilled life, and reach their goals, while looking good in clothes that reflect them and their values. They want to live an intentional, conscious and purpose-driven lifestyle, while being the proud owner of a killer wardrobe. I help them achieve their ethical and sustainable goals, and guide them through the very steps to creating a wardrobe they’ll love (guilt-free!).
More About Me


From The Blog

  • How To Break Up With Fast Fashion in 3 Steps

    Growing up in the 90s-00s, I used to watch TV shows glorifying shopping and overconsumption; I used to be in awe in front of my favourite characters’ massive closets and dozens of shopping bags. And as I couldn’t afford to buy tons of quality clothes, I thought fast fashion was the only option.

    And then I realised it was not sustainable, and it was an incredible waste of money and resources. How to break up with fast fashion? I’m breaking it down today.

  • Why I Don’t Teach My Clients About Body Type Theories

    If you’ve been around here for long enough, then you know how I feel about rules: to summarise, I’m not too keen on them. I don’t like the idea of forcing people into a box. Don’t get me wrong, I totally get it; it can make things easier and fun!

    But when it comes to certain things, I actively stay away from any category-related stuff. And that applies to style and body type theories.

  • How To Know If A Brand is Truly Sustainable

    We’ve all heard the saying “All the glitters isn’t gold”. And it might sound cliché, but unfortunately, it stands true; especially when it comes to sustainable fashion and sustainability as a whole. I mean, there is a reason why the word “greenwashing” is so trendy at the moment: some brands are using sustainability as a means to make a few extra bucks, which makes it difficult to tell if a brand is truly sustainable.

  • This Will Make You Change Your Mind about Capsule Wardrobe

    For a long time, I resisted the idea of a Capsule Wardrobe, because I found it so limiting and restricting. Forcing myself to have no more than 30 pieces, feeling guilty for owning 10 pairs of shoes (ok, a bit more, but we’re not here to judge), and all these other arbitrary rules. If that’s how you feel about capsule wardrobes, then I feel you, my friend. You’re in the right place: one of non-judgment and freedom.

    And then something happened, that changed my perspective.